Kara


July 27th, 2010 by Kara
Posted in Taylor Thoughts

Posted by: Kara

I recently asked the Community Manager at a PR firm in Chicago, “How do we get more comments on our blog?”  (Yes, I realize a good blog isn’t defined solely on the number of comments it receives (good thing!), but it is a starting point.)  Daniel posed the question on their blog, Spin Sucks.  The suggestions he and other readers offered were good and I will start implementing several of the ideas.  Dan’s post was also referenced by another blogger, Adam Singer, creator of The Future Buzz.  This blog probed my question a little more deeply and also offered some good tips.

An assumption made in The Future Buzz post was, “The real reason they are blogging (speculating here) is to build awareness for their firm and to gain additional inquiries (and ultimately clients) from blogging. “  So why do we blog?  We’ve been asked this question many times and Adam was pretty spot on. (Not really a difficult assumption to make.)

We started this blog about a year and a half ago.  We recognized the importance of social media and embraced it.  We wanted a way to connect with potential and current clients and others in the industry. We also wanted to educate our readers as to why we’re different.  In this industry, differentiation is hard.  We believe we offer our clients more value and a higher quality product, but there’s more to it than that and that’s often difficult to explain in 15 pages or less.  So we started blogging in order to give our clients, and yes, our competitors, a behind the scenes look at what we do, why we do it, what we believe, and ultimately how we’re different from other firms in our industry.

The posts you read on our blog range from meeting our staff, to learning about our management style, to understanding our history.  Some posts are fun (see what Tony does in his spare time), some are informative (see Renee’s series on our design-build process), and some are serious (see Betty’s position on incentives).

Do you have a blog?  Why did you start blogging?  What do you hope to gain from your efforts?

Posted by: Kara

3 Responses to “Why do we Blog?”

  1. Daniel Hindin Says:

    Thanks for the mention, Kara! At Spin Sucks, our primary goal is to build community.

    Of course we love new business just like everyone else, but we strongly believe in the power of community. Following this approach, we’ve built up a readership of many thousands. Most of them are non-paying non-customers, and we’re perfectly happy with that.

    When we write our posts each day, we’re not picturing new business, but rather the really great conversation that we hope will take place in the comment section. This has been a very successful approach for us.

    Yes, business springs organically from this approach, but that’s the key: It’s organic and not forced. It happens because we’ve put ourselves out there, not because we’ve explicitly chased after it.

    This may seem like a tiny point or even a matter of semantics, but I believe the perspective makes all the difference in the world.

  2. Jessica Says:

    I really enjoy the blogs here at Taylor. It is a nice time to get away from every day tasks and I typically end up learning something I may not have known about the company or my coworkers!

    Being in two separate buildings can create an obstacle when it comes to knowing our coworkers on a more personal level. Meet the staff Mondays is a great opportunity for us to learn things about each other and become stronger as a team.

    Tony, your cigar box guitars are really interesting. After reading your blog I did a little research on the hobby. I had never heard of such a thing before! Super cool!
    Oh, and Brian, I think I knew all along you were a ninja. It is obvious. I did not want to say anything though, I thought you may be keeping it a secret. Glad I don’t have to keep this one to myself any longer.

    Keep on blogging! This is your chance to chat with others and voice your opinions!

  3. Katie Says:

    I agree Jessica! Kara does a great job summarizing the reasons this blog was started, but I think a side result is also that it helps TSI employees stay informed and engaged in what management is doing. I know keeping us informed is something Betty is really thinking about lately (btw thanks Betty, a lot of us appreciate it). Even though I work “Behind the Scenes at Taylor Studios,” I check the blog everyday.

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