Why You Need to Pay Attention in February

February is Black History Month, a perfect time for museums and education centers to celebrate African American history, art, and culture. The African American story is the American story, and

Experts in the Field: Lessons from Dr. Jennifer Snyder

Jennifer Snyder, PhD, is the Associate Director of Digital Learning and Interactives at the Art Institute of Chicago and an expert on helping small museums survive in the 21st century.

What the Holiday Season Can Teach Us About Exhibit Design and Interpretation

What the Holiday Season Can Teach Us About Exhibit Design and Interpretation If you’re like me, you’re probably by now sick of the constant barrage of holiday ads, songs, displays,

Interpretation in the 21st Century: How to Make Your Content Relevant and Powerful

The National Association for Interpretation National Conference was earlier this month, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on

Big Story, Small Space: How to Cut Content and Make it Count

The National Association for Interpretation National Conference was last week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

When Can Multiple Stakeholders Be Bad For Your Project?

The National Association for Interpretation National Conference was last week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

Why You Should Care About Co-Curatorial Exhibits

The National Association for Interpretation National Conference is this week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

How to Create Powerful Themes That Capture Attention

The National Association for Interpretation National Conference is next week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

Secrets of Effective Copywriting Unlocked for You

Copywriting for interpretive exhibits is an art. Visitors go to museums and nature centers for education, but they also don’t want to be bored. Writing needs to be informative but

Why You Need Leaves More Than You Need Concrete

I thought that I must have misread the headline – a large health insurer pushing outdoors experiences rather than prescription drugs? This seemed novel, almost too commonsensical in our 21st