Can Animals Help Your Visitors Feel Empathy?

How do you combine empathy, a story and remember those who served in our military forces? The American Alliance of Museum Conference was last week. Much of the discussion was

How to Make Anticipation Work For Your Museum

We know that variety can help keep visitors engaged. Can the sheer anticipation of variety do the same?   Recent research by a group of marketing professors might provide some

How to Engage Visitors with Multi-Sensory Exhibits

For many nature centers around the country, spring is peak season. Abundant wildlife, beautiful blooms, (finally!) fair temperatures, and blue, sunny skies show off your site in its best possible

What the Holiday Season Can Teach Us About Exhibit Design and Interpretation

What the Holiday Season Can Teach Us About Exhibit Design and Interpretation If you’re like me, you’re probably by now sick of the constant barrage of holiday ads, songs, displays,

Interpretation in the 21st Century: How to Make Your Content Relevant and Powerful

The National Association for Interpretation National Conference was earlier this month, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on

When Can Multiple Stakeholders Be Bad For Your Project?

The National Association for Interpretation National Conference was last week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

Why You Should Care About Co-Curatorial Exhibits

The National Association for Interpretation National Conference is this week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

How to Create Powerful Themes That Capture Attention

The National Association for Interpretation National Conference is next week, and we are celebrating the hard work of interpreters everywhere with a series of blog posts focused specifically on Interpretation

How to Create Graphics That Don’t Suck

Expanding on Chris’ post from last week regarding copywriting, this week we discuss best practices for exhibit graphic design.  From colors to fonts, there are many details to consider when

Secrets of Effective Copywriting Unlocked for You

Copywriting for interpretive exhibits is an art. Visitors go to museums and nature centers for education, but they also don’t want to be bored. Writing needs to be informative but