How to Create New Revenue Streams for your Cultural Site

“Multiple Streams of Income.” It became something of a mantra during the last economic recession and the advent of the gig economy, but it’s also good practice for museums and

Experts in the Field: Lessons from Dr. Kym Rice

Kym Rice, PhD, is the Director and Chair of George Washington University’s Museum Studies Department and a member and former co-chair of AAM’s Committee on Museum Professional Training. She is

Experts in the Field: Lessons from Dr. Jennifer Snyder

Jennifer Snyder, PhD, is the Associate Director of Digital Learning and Interactives at the Art Institute of Chicago and an expert on helping small museums survive in the 21st century.

Experts in the Field: Lessons from Jay Miller

Jay Miller is President of the National Association for Interpretation (NAI). He worked 37 years with Arkansas State Parks, and was Chief of the Interpretation Division for 28 years. He

Experts in the Field: Lessons from Henry Sweets

We have the privilege and honor of working with some of the brightest minds in the museum and visitor experience industry. After 25 years of creating experiences with these incredible

Interpretive Expert Interviews: Fresh Thoughts for a New Year

Happy New Year! We hope that you are feeling refreshed, rejuvenated and ready for a successful 2017…we know we are! Of course, there’s no better way to ring in a

The Secret to Keeping New Year’s Resolutions: Goals vs. Objectives

The Secret to Keeping New Year’s Resolutions: Goals vs. Objectives It’s that time of year again, when we commit ourselves to personal growth for our next journey ’round the sun.

How to Beat the Winter Doldrums at Natural Sites

How to Beat the Winter Doldrums at Natural Sites A cold hard truth: winter can be dismally stagnant at natural sites. Your would-be visitors are preoccupied with the holidays and

Four Surprising Ways to Make Your History Work For You

“There’s an old saying about those who forget history. I don’t remember it, but it’s good.” When you’re in the museum business, it’s easy to take for granted the value

5 Things You Need to Know About Working With Your Board of Directors

Even the best projects can have difficulty getting buy-in from a Board of Directors, but just because the process is painstaking doesn’t mean it isn’t working. Board members often have