Expanding on Chris’ post from last week regarding copywriting, this week we discuss best practices for exhibit graphic design.  From colors to fonts, there are many details to consider when creating graphics for your space.

Assuming your audience is the general public, you aim to engage older folks, school groups, families, and more. The MOST important thing to attain through your graphics is accessibility.  Accessibility means that visitors can SEE and READ your graphics.  This encompasses reading height, font choices, contrast, type layout, and more. In a nutshell, less is more, and simpler is better.

Too much text is overwhelming. Text that is too small is difficult to read. How much should you include? Check out ourCopywriting Cheat Sheet for label limits. This blog offers visual examples of good and poor design, and has several tips for how to go about attaining professional-looking graphics.

Below you can access your very own Graphic Design Cheat Sheet. Print it, share it, and let it guide you to great graphics!

Online Form – 20160915 Graphic Design Cheat Sheet

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