Dang! 20 Years in Business

Tuesday, April 10, 2012 3:37 PM by Betty Brennan in Professional and Industry Tips


Yes, we have been at it for 20 years. I often joke that I started the business when I was five. Making sure everyone sees my youthfulness. Doing something with passion and love keeps me young at heart.

Malcolm Gladwell has coined the 10,000 hour rule. It takes 10,000 hours to be truly world class at your craft. After 20 years in business we have put in the hours to be truly expert at creating products and experiences that inspire people.

20 years = 7,300 days

20 years = 1,040 weeks

20 years = 175,200 hours

Imagine an average of 25 people working away at their craft for over 20 years. That’s over a million hours of fine tuning. Who do you want in your corner when you need to create an experience to inspire your audience?

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