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Typography, whether you realize it or not, plays a huge role in your day-to-day life. It directs, protects, instructs, and most importantly aids understanding. With that understanding, typography infuses emotion into the story we are telling. Here at Taylor Studios we tell stories everyday. We want the visitor to walk away with the best understanding of the story as possible. Most of the exhibits we design are themed, from either a certain time period or to reflect a particular subject. As a designer I reinforce this theme by selecting the most appropriate typefaces and fonts so that the experience is authentic for visitors. Creating an exhibit is one thing, but attention to details is part of what makes Taylor Studios the company we are today.

Sarah Hyndman is an experienced London based Typographer. In this TEDx event, Sarah talks about typography evoking our emotions and setting the scene. Yes, fonts must be legible, but they also bring emotional life to the content.

Wake up & smell the fonts | Sarah Hyndman | TEDxBedford