Archive for the ‘ Betty Brennan, President ’ Category


April 8th, 2014 by Betty

Three Essential Ingredients to Run an Exhibit Design/Build Company…

…or any team for that matter.  These ingredients may seem self evident, yet I find them rare in many organizations.  If you can focus on these three elements, you will be on your way to a successful company or project.  Of course, none of these matter if you do not have clients or visitors.  You must have a great product/experience/service and marketing and sales effectiveness first. (more…)


April 1st, 2014 by Betty

Designing a home has similar considerations to designing a museum exhibit. I recently met with a Timberframe constructor and he gave me some pointers to get started. He drew a triangle, at the peak was the budget, the two sides are size and level of finish. Work with these in mind as you envision your dream home or dream exhibit. In a museum exhibit I would switch level of finish with level of interactivity or immersion.

In a home, the kitchen is almost always the most expensive room in the house. Raising the quality of lighting, appliances, countertops or furniture can raise the overall square foot price of the home. It’s also the most interactive room in the house. In the museum world interactives cost more than most other types of exhibits. Before you start with drawing the design of your home it is best to think of these three parameters and your preferences. I personally prefer a smaller home with a somewhat higher level of finish. Yet, I can also do a hybrid approach. The level of finishes may be high in the great room and kitchen and less in the other rooms. (more…)


March 18th, 2014 by Betty

Exhibit Planning/Strategic Planning

Exhibit planning is like strategic planning:

  • sets priorities
  • ensures that the team is moving towards common goals
  • outlines the intended outcomes/results
  • sets timelines and budgets
  • describes who you serve and why
  • describes tactics/actions needed to get there

Effective planning articulates where you are going, how you are going to get there, and what it will look like when you get there.  It’s a disciplined effort that guides the team and stakeholders to move in a defined direction. (more…)


March 11th, 2014 by Betty

Copywriting costsDifferent Tastes and Perspectives

Part of the exhibit design process is writing copy for graphic panels. This is a difficult process to control costs. Time is money and it is difficult to forecast and control the amount of hours for research and copywriting. This is the same on the client’s end. Often different experts are brought in to review copy. Unfortunately, it is rare that everyone will like the same copywriting style. (more…)


February 18th, 2014 by Betty

The Field Museum

The “Best” Natural History Exhibit is a Personal Preference

I was recently asked what I thought the best natural history museum exhibit was.  I have visited hundreds of museums, many with awesome natural history exhibits.  I’ve seen The American Museum, The Smithsonian National Museum of History, Carnegie Museum of Natural History, Natural History Museum of LA, Denver Museum of Nature and Science and many more.  Yet, the one that immediately pops into my head is The Field Museum.   The word favorite or best is a personal preference.  I’ve visited this museum the most and it holds a special place in my heart. (more…)

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