Ryan


March 29th, 2013 by Ryan
Posted in Taylor Thoughts

Chances are a lot of what you have recently purchased has been on a semi tractor-trailer at some point. Any time spent on a major highway between cities can leave you thinking the interstate highway system belongs to the semis. The downsizing of America’s freight train infrastructure has shifted the task of moving goods to semis on the highways.

Whenever I need to get an exhibit to the client so that we can install it, it goes by truck. We are not the usual trucking customer. We load and unload our own trailers (which can take hours), we require 8am deliveries, and we often need to be where no one usually sends a semi. Our fabricators have ninja-like skills when it comes to packing a trailer, since very little of what we make fits on a pallet. Oak tree trunk? Check. Giant foam frog? Check. Life size bald eagle nest model? Check. Once we put the seal on the outside of the trailer doors, our blood, sweat and tears are in the hands of the driver. My trucking guru, Mike R. at Freightquote, has helped open my eyes to what every trucker has to consider when he or she takes a load.

If you know a trucker, you probably already know this, but a semi only makes money while it’s rolling with a load. If your tractor and trailer are waiting in a dock, you’re losing money. The tractor and the trailer (combined costing $120,000-$200,000 new) are losing value every moment, so you want to be hauling something whenever you are moving. What does this mean for me? It means that getting a truckload 400 miles to a remote area will cost more than getting the same truckload 850 miles to a major metropolitan area. A driver has to consider how easily he or she can pick up a load after they have delivered our exhibit. If there’s nothing nearby to haul, then they have to build into the price they charge us how far they have to go to get their next load; they call it ‘deadheading’.

Another twist is that certain parts of the country are exporting a lot at particular times of the year. The South exports a lot of produce during the spring, meaning that any driver who can get their rig there is guaranteed a load. The driver isn’t worried about deadheading and they can reduce their quote to us. So, if we need to ship an exhibit to the southern states in the spring, it will cost us less than during the rest of the year. However, I know I’m not the only one with inside trucking knowledge. What do you think we should all know about the people who move America?

Kristina


March 14th, 2013 by Kristina
Posted in Cool Stuff

Taylor Studios in now on Instagram. On what?  Instagram! As smart phones become more of a necessity than a novelty, we should all be embracing the new features that are available.  As an exhibition design and fabrication firm, a heavy emphasis is placed on visuals and we’ve found Instagrams’ interface to be the perfect medium for sharing. Instagram serves as a ‘visual feed,’ offering a place where your happenings and highlights can be showcased through pictures.

The pictures can also be accompanied by hashtags (words preceded by a # sign) that are used to help classify and categorize photos enabling you to reach out and connect to other users with shared interests. Broad terms like #museum #wildlife and #nature cue into general categories, but more specific hashtags can also be used to cue into special events, areas, or exhibit highlights. This is a great way to get your photos in front of people who may not already be aware of your site and its offerings.

In addition to the photo and hashtags, location can also be documented and photos can be explored via the Photo Map. Instagram creates a map based on where images are taken and tagged. That means, as areas are explored, the photos taken can be linked to that location. Establishing your location as a check point and encouraging visitors to tag their photos there will allow you to see how visitors are interacting with your site and what they deem ‘photo worthy.’

As a company that does a lot of traveling, the photo map feature is great because we are able to tag photos taken on site as we install exhibits, travel to conferences, and explore opportunities, and present that information in our map view. It will be neat to see as TSI continues to cover the country (and others, like China!) with our adventures and installations.

So—are you ready to start visually showcasing your site? It is easy (and free!) to set up an account, install the app on your smartphone and begin sharing and reaching out to potential visitors.

And of course, we’d love to have you follow us too! No smart phone? No problem, you can still view our Instagram Feed or via our Facebook Page. Happy posting!

Kara


December 10th, 2012 by Kara

How long have you been with TSI?
Since February

Where did you work before joining the TSI team?
I was a freelance Set Designer/Scenic Artist living in the Chicago area

What do you do at TSI?
Exhibit Designer

Hometown?
Oakland, IL

What’s your favorite TSI project?
I’ve had a hand in a lot of different projects since I started here so it’s hard to narrow it down. But that in itself is probably my favorite part- always being involved in a variety of projects. It’s not the same thing every day.

What’s something your coworkers don’t know about you?
We’re a pretty close-knit group. I don’t think there’s anything about myself that I haven’t already said to my co-workers.

What’s your favorite part of the day?
‘Pete Talks.’  Every Friday at 3pm our in-house, self-appointed therapist volunteers to council the ladies in the office.  It’s really quite amusing.

What are some of your hobbies?
Painting, jewelry making, reading, hanging out on the couch watching movies with my fiancé and puppy.

What do you think potential clients should know about TSI?
We’ve got a pretty amazing group of people here all with a wide variety of skills. The client will definitely be in good hands.

Kara


December 3rd, 2012 by Kara

How long have you been with TSI?
Approx. 7 months

Where did you work before joining the TSI team?
I graduated from Belmont University in Nashville, TN in December 2011 and worked briefly as a special projects facilitator and training assistant at Alan G. Ryle Companies in Champaign before getting hired at Taylor Studios.

What do you do at TSI?
As a graphic designer, I work with exhibit designers and interpreters to establishing a look and feel and then using that inspiration I get to create anything from murals, to wall panels, to reader rails, timelines, brochures— almost anything visual that could come up in the scope of our projects!

Hometown?
Mahomet, IL

What’s your favorite TSI project?
I have not worked on a project from design to installation yet, since design/fabrication is an extensive process, but I am looking forward to that first one!

Looking back at when I was applying at TSI, I remember Rend Lake and Killen’s Pond both catching my eye because of their graphic looks.

Why?
(Above)

What’s something your coworkers don’t know about you?
I have horrible rhythm, anything involving keeping a beat or carrying a tune is my downfall.

What’s your favorite part of the day?
I love designing but it is always most inspiring when I get to go over to the shop and see what they are creating. It is so exciting seeing the ideas come to life!

What are some of your hobbies?
I enjoy baking and reading. I also teach yoga part-time at various locations in the C-U area.

What do you think potential clients should know about TSI?
We thrive on relationships, the more we know about a person or site, the better we are at communicating.

Anything else you’d like to add?
Working at Taylor Studios is a dream job! With a background in education and design, I couldn’t imagine a better fit. It is inspiring to think that a successful design can encourage people to learn, engage and explore in history, nature, science or whatever the site has to offer.

Kara


November 26th, 2012 by Kara

How long have you been with TSI?
Since Feb 13, 2012

Where did you work before joining the TSI team?
At a Web Hosting Company running support.

What do you do at TSI?
Exhibit Artist

Hometown?
DeWitt, MI

What’s your favorite TSI project?
Modeling a Squirrel for Sinnemahoning

Why?
I’ve always loved to sculpt so it was great to actually be able sculpt something for my job.

What’s something your coworkers don’t know about you?
Mark Dams is my best friend

What’s your favorite part of the day?
The mornings

What are some of your hobbies?
Right now I am trying to sculpt a bust at home.   I also enjoy gaming, sword fighting, and reading.

What do you think potential clients should know about TSI?
We have smart people working here who can figure out a solution for any exhibit.

Anything else you’d like to add?
www.alexcfriend.com


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