Kara


June 19th, 2012 by
Posted in Taylor News

Senior Exhibit designer Cory Rodeheaver chaired a panel discussion for this year’s annual USITT conference and stage expo held in Long Beach, California on the topic of Experiential Museum Design. Professionals in the industry, Larry Tuch, (story) Traci Klainer Polimeni, (lighting design) and Daren Ulmer (media production) talk about their fields of expertise within experiential design. This final segment, of a three part series, discusses the importance of story.

Kara


June 7th, 2012 by
Posted in Taylor News

Senior Exhibit designer Cory Rodeheaver chaired a panel discussion for this year’s annual USITT conference and stage expo held in Long Beach, California on the topic of Experiential Museum Design. Professionals in the industry, Larry Tuch, (story) Traci Klainer Polimeni, (lighting design) and Daren Ulmer (media production) talk about their fields of expertise within experiential design. This second segment, of a three part series, discusses the importance of theatrical lighting and exhibit space.

Betty


June 6th, 2012 by

I recently visited our long time client in New Orleans – the Audubon Nature Institute. It was great to see Steve Dorand again and tour the Insectarium. The Insectarium is housed in the historic U.S. Custom House. It is quite a splendid place. We began working with them more than a decade ago when we fabricated trees for their zoo. We have done work at the aquarium, nature center, zoo and insectarium. It is always high quality creative work and we are grateful to be on the team.

Our most recent work includes theatrical exhibits for the Awards Night theater and gift shop theming. It was great to sit with Steve and view the immersive theatre experience. Our trees, rocks, oversized leaves, animatronics and gigantic insect models, murals and more helped create the immersive environment our client envisioned. We also fabricated themed shelving and animatronic figures for the gift shop. Steve said when they opened up the view of the gift shop their sales went up. He believes themed gift shops increase revenue.

In 2007, we completed work on Metamorphosis. Wow! I must say the five models showing the stages of butterfly emergence are a piece of art. We watched the visitors look up at the ceiling to gaze at these models as they are positioned on a branch connecting two rooms. Steve said visitors have mentioned wanting one of these sculptures for their homes they are so exquisite.

In 2004, we completed the Life Underground exhibit. It still looks great and has held up well to millions of visitors. Unfortunately the earthworm no longer pees on you, since the GSA moved the water lines in the building.

It’s always great to spend time with clients learning. The Audubon Institute provides an outstanding guest experience as you can see by the crowds. Steve believes in immersive environments and never misses an opportunity to teach. Even when you are eating lunch, the tables contain exhibits. This organization is financially self sustaining and is always on the cutting edge of exhibit creativity.

Kara


May 18th, 2012 by
Posted in Taylor News

Senior Exhibit designer Cory Rodeheaver chaired a panel discussion for this year’s annual USITT conference and stage expo held in Long Beach, California on the topic of Experiential Museum Design. Professionals in the industry, Larry Tuch, (story) Traci Klainer Polimeni, (lighting design) and Daren Ulmer (media production) talk about their fields of expertise within experiential design. This first segment, of a three part series, is an introduction to the session topic, panelists, and a brief look at the importance of “story”.

Betty


April 3rd, 2012 by

Luis Valdez, American playwright was the keynote speaker at last week’s USITT Conference in Long Beach, CA. Luis has been in business for 47 years and is known for his play and film Zoot Suit and La Bamba. He is regarded as the father of Chicago Theater. His is a Cinderella story. He was born in a CA labor camp to migrant farm workers in 1940.

Creating a sense of theatre, story telling and place making is what we do as planners, designers and fabricators of experiences. Listening to Luis’ life lessons is inspiring. It encouraged a desire to engage audiences even more in our work. How do you engage your audience? We all want to have an impact on those we communicate with. This conference reminded often that how your audience feels is key to successful engagement.

Luis talked of a circle enveloping a square. The square is the rational side. The circle is the intuitive and feminine side. He circled back often in his life to fine deeper meaning. This circling back leads him all the way to his Mayan heritage. He mentioned the Holocaust of 500 years ago in America. He questioned how this heritage relates to modern day criminalization of Latinos and African Americans in our profit making prisons. This circling lead him to craft his plays. It gave him stories to tell. His stories are filled with passion.

A childhood teacher introduced theatre to him. Its impact on his life helped him become a better man. The passion and angst he felt about his past could be expressed anywhere there was a plank and an audience. He suggests that theatre:

• Happens in the audience.
• In a non-violent weapon.
• Is the language of the human spirit.
• Started around a campfire.
• Is a creator of community.

These are good reminders to implement with our audiences. As a life lesson he emphasizes that it is a constant negotiation of our past and present. He asked, to whom does the future belong? To those who can imagine it.


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