Nine Business Development Objectives You Can Use; 2017 Edition

Thursday, March 23, 2017 1:00 PM by Taylor Studios in Professional and Industry Tips


Taylor Studios is rooted in business and creativity. In addition to processes and procedures, all areas of TSI are propelled by goals and objectives. This begins with the company as a whole and feeds into each department. All of our staff set quarterly goals, which in large part align with company goals and objectives.

So where are we going and how are we going to get there? We want to be the most sought after firm in the industry. We want our clients to proudly proclaim “I have a Taylor Studios exhibit!” We want to continue to increase our revenue. These are big audacious goals.  How can we make sure we’re on track? By measuring and setting objectives.

Back in 2010 Betty published this blog that outlines objectives we used in business development during that time. As times and technologies have changed, we too have adapted. What do we track now?

  1. _ number of bids and proposals submitted per year

  2. _ percent of bids and proposals won

  3. _ number of phone calls made to accounts and leads

  4. _ number of visits to website

  5. _ number of website leads

  6. _ number of tradeshow leads

  7. _ number of contacts added to mailing list

  8. _ number of subscribers to newsletter

  9. _ number and engagement of social media fans (Facebook, Twitter, LinkedIn)

There are other metrics we keep an eye on, but these are top of mind. What’s the biggest difference we’ve seen over the years? The dramatic decline of “snail mail” marketing. We find that we now rarely utilize print media. In turn, our digital media and marketing has sharply risen. This includes SEO efforts, website, social media, video, blogging, email marketing, and more. Our system for reporting on these remains in-tact: progress is reviewed at various intervals depending on the objective.  Some reports we look at every week in our bid review meeting, others are brought to a biweekly tactical meeting and others are reviewed on a quarterly basis.

Do you measure with objectives? How do you evaluate performance efforts?

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