‘Green’ Not Simply a Color
In the last fifteen years, ‘green’ has become a very common adjective. While I would like to think it has some relation to sustainability and environmental stewardship, no one is policing the use of the word. This has led to problems like greenwashing, in which a company with no commitment to sustainability decides to play up the only aspect of its product that isn’t harmful to the environment, and then slaps the label ‘green’ on it. One answer to greenwashing is making ‘green’ mean something, creating a standard to live up to.