Exhibit Sticker Shock

20150813-exhibit-icebergMany first time exhibit purchasers have experienced a sort of sticker shock when purchasing new exhibits: “Wow! I could build multiple homes for what it costs to fill my exhibit space!” Their shock is completely understandable. A home is probably the single most expensive item that a person buys in a lifetime and now they are looking at paying many times more than that to create exhibits to place inside a much smaller area in an already constructed building. However, when you take a closer look it makes a lot of sense.Continue Reading

Graphic Design 101: Visual Hierarchy

Working as a graphic designer I tend to notice when someone who isn’t as experienced puts a brochure or handout together. For example, getting a handout and everything is the same font size. I know that a designer isn’t always available to work on these types of projects, so I thought this would be a good opportunity to give a brief tip to add visual interest to your design.Continue Reading