So you have a big message to get across. Does that message have to carry a big price tag? Maybe it does, maybe it doesn’t. Below are four ways to cover the same content from vastly different price points.Continue Reading
Many first time exhibit purchasers have experienced a sort of sticker shock when purchasing new exhibits: “Wow! I could build multiple homes for what it costs to fill my exhibit space!” Their shock is completely understandable. A home is probably the single most expensive item that a person buys in a lifetime and now they are looking at paying many times more than that to create exhibits to place inside a much smaller area in an already constructed building. However, when you take a closer look it makes a lot of sense.Continue Reading
Every project requires individualized levels of oversight. As a Creative Director, I communicate the intended level of oversight I believe each project will benefit most from. Projects are balancing acts between oversight and designer creativity.
Working as a graphic designer I tend to notice when someone who isn’t as experienced puts a brochure or handout together. For example, getting a handout and everything is the same font size. I know that a designer isn’t always available to work on these types of projects, so I thought this would be a good opportunity to give a brief tip to add visual interest to your design.Continue Reading