Every project requires individualized levels of oversight. As a Creative Director, I communicate the intended level of oversight I believe each project will benefit most from. Projects are balancing acts between oversight and designer creativity.
Working as a graphic designer I tend to notice when someone who isn’t as experienced puts a brochure or handout together. For example, getting a handout and everything is the same font size. I know that a designer isn’t always available to work on these types of projects, so I thought this would be a good opportunity to give a brief tip to add visual interest to your design.Continue Reading
The push for interactives is big in our industry. As a design firm, we are consistently asked by clients to include some form of interactivity for their visitors. But what does that mean exactly? The term “interactive” is very broad. In its simplest form, it is used to enhance interpretation, discussion, and learning, but the way in which we design that can vary greatly. There are certain ‘design sensibilities’ that inform the development of interactivity. For example:Continue Reading
Nope. If done well, research says that they can “increase familiarity with a place, inspire a desire to visit it, and directly help visitors feel more connected to it.”
Is there someplace that you have never been, but feel connected to in some way? Maybe you feel a particular connection because of a book you read or a movie you saw?Continue Reading