Why Persistently Building Your Company’s Reputation Pays Off

Monday, November 22, 2010 3:53 PM by Betty Brennan in Professional and Industry Tips


We just attended the National Association of Interpretation (NAI) tradeshow in Vegas.  I have been attending this show for many years.  It is always great to visit with old and new clients face to face.  This show brought home the culmination of years of effort in building the Taylor Studios brand (reputation).  We were recognized with two NAI awards and via many reaffirming conversations with clients.  I often feel like the lone voice of business in a sea of creativity, storytelling and experience building.  Trying to emphasize to potential clients why good business processes and our culture will produce a better end result can seem boring in our industry.  It has paid off for Taylor Studios and it was great to hear it from clients.  They recognized what we stand for and how we work.  These are the top four things we heard:

1.     We are process oriented.  Process leads to better communication, better teamwork and all around better end product.

2.     We are creative.  I also heard that we are young and this seemed to be correlated to creativity.  Some of us are young.  Well run with it in any case.

3.     We have a lot of energy.   We are passionate about what we do.  How can you not be excited about planning, designing and building experiences that inspire people?

4.     We are funny.  Im not sure we have a reputation for being funny, but we have always said we have fun.  I think well build on the funny reputation and run with it also.

Many of our clients said we are the best firm they ever worked with, but they could not say that in writing as their organizations would not allow them to endorse any one firm.  We heard this multiple times.

Besides our core values, business processes, high quality (as noted by our five year warranty) we are enjoyable.  We have strong Midwestern values which means we work hard, are humble, smile easily and are polite.  Many in the industry like working with a firm with these traits.

Years of building what we stand for is paying off.  We have some momentum going at Taylor Studios that is extraordinary.  Our long term vision has always included having clients being proud to say that they have a Taylor Studios exhibit.  And for us to be the number one sought after firm.  Watch out industry, here we come!

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