Tips from Magnetic: Why Business Strategy is Key to Success

Do you know business strategy? If you don’t, your museum, nature center, zoo or other visitor-serving organization will not be successful. It may even die. This was one of the

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Shave Your Alpaca: Our Off-the-Shelf Exhibit System

Are you a small museum or nature center looking for an inexpensive way to add new professional-quality exhibits to your space? Are you an interpretive site wanting to add fresh,

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Nature Education in the USA – Part 2: What Can You Do?

In our last blog post, we fretted about some alarming numbers that reflect the lack of scientific knowledge among the American public. The post was a “call to action,” intentionally

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Nature Education in the USA – Part 1: A Call to Action

Okay, I’ll admit, this post is meant as a “call to action.” The stats and figures are scary. The American public, and children in particular, are spending less time learning

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Kick Jargon to the Curb with Simple Writer

On the first day of cell physiology class, my professor stood at the front of the room and said, “I’ve been working with these concepts and researching this material for

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Taylor Studios Road Trip

Summer is one of the best times of year to do a road trip. Whether it’s a short trip checking out local spots around you, or traveling across the country

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Two Tools to Reduce Your Stress and Help You Sleep at Night

I often ask my clients, “what keeps you up at night?” Ironically, a few months ago I was the one waking up in the middle of the night. My mind

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Noticing Airport Exhibits – Who Has Time?

Summer equals vacation time for many people. Whether you prefer a beach or mountain view, it’s exciting to leave daily life behind and explore different surroundings. I worked in the

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Harnessing the Power of the Mobile Wallet: 3 Reasons Why Museums & Attractions are Switching to Digital Membership

Today’s guest blogger is Cuseum, an online platform for museum visitor engagement. The world around us has been undergoing a radical digital transformation right before our eyes. Technology has changed

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Smart Marketing

Have you ever said or heard someone say, “Let me put my marketing hat on for this project”? While speaking with our clients, I hear many questions and concerns regarding

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