With infinite options for the “look” of your graphics, how do you begin to choose what best fits your space and content?

Consider the exhibit design. Are the graphics the primary visuals in the design (the star of the show)? Are they secondary? Regardless, the graphics should compliment the overall design, and reinforce the central theme.

Get intimate with the central theme. A central theme verbally captures the “big picture” of your whole exhibit, usually in one concise sentence. The design of your graphics should also capture that same “big picture”, but from a visual standpoint.

© HERB BYERS PHOTO Consider your content. Is it historical? Is it scientific? The colors, fonts, and layout of your graphics should reinforce the messages you are conveying to visitors. A good graphic design can help set context and help visitors better understand your message. They are a part of the environment your visitors experience.

Consider your audience. Is there a specific age range you’re targeting? The general public? Or is it geared towards young children? Choose your fonts, colors, and layouts appropriately.

Graphics have the ability to set the mood and tone for your space, and essentially create an entire atmosphere. Have you ever dined at a Jimmy Johns sandwich shop or a Buffalo Wild Wings restaurant? Both of these chains heavily rely on graphic design to set the tone and create the atmosphere within their spaces. The graphics alone transform the space into a branded, immersive environment. Graphics can have the same level of impact in an exhibit environment. How are you using graphics within your space?