Three Essential Ingredients to Run an Exhibit Design/Build Company

Tuesday, April 8, 2014 4:01 PM by Betty Brennan in Professional and Industry Tips


Three Essential Ingredients to Run an Exhibit Design/Build Company

or any team for that matter.  These ingredients may seem self evident, yet I find them rare in many organizations.  If you can focus on these three elements, you will be on your way to a successful company or project.  Of course, none of these matter if you do not have clients or visitors.  You must have a great product/experience/service and marketing and sales effectiveness first.

Define Your Culture

To define your culture, ask yourself: What are your core values?  What is the vision for the future?  What are the strategies to achieve the mission, values and vision?  Our work environment is relaxed and fun.  Yet hard work and productivity is expected and the norm.  The fun relaxed atmosphere brings safety and allows for more creativity.  Yet there are metrics and objectives that keep us all moving in the same direction.  Measuring this efficiency can dampen some of the safety while adding efficiency.  It is a fine balance.

Hire Diverse Talent

It takes a wide range of knowledge to create inspirational experiences.  We clearly define the functions of each position and then recruit for talent that fits our culture.  To run a successful creative organization or project you are going to need people with strengths in finance, planning, design, organization, art, production, craftsmanship, etc.  Having these diverse talents together in a team also makes for fulfilling work.  Who wouldn’t want to be surrounded by such talent?  It leads to better work and a better life.  That passion also enhances the work.

Planning and Organization

This is the who, what, when, how and the follow up.  Clearly define these by using tools like schedules, budgets, visual communication, written communication, check ins, processes, procedures, controls, accountability and other metrics.  Clarity in this communication is key.

Does your team have these three elements?  What other ingredients do you think a successful exhibit/design project or company needs?

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