Betty often asks us that very question.  What’s our dramatic difference?  Why should someone hire us versus our competitors?  What is our secret sauce?  I can name several companies that offer design and fabrication.  We have competitors that have been around longer than we have.  All firms in the industry boast about their quality, meeting deadlines, and how creative they are at solving the client’s problems.  So what is it that makes Taylor Studios so different? And better?

I’ve thought about our warranty and how we create our products.  I’ve looked at our design process and the quality of drawings we produce. I continually compare our work to our competitors to see if our quality exceeds theirs.  I feel we do great work but there are some companies, though not many, that do some things a little better than we do.  I feel that we are process oriented and well structured as a company.  I feel we have processes and procedures in place that allow us to function at a higher level than our competition. But is process really what sets us apart?

I have an idea about what makes Taylor Studios so special and it’s not something that marketing can make sexy through flashy vocabulary. (Well maybe they could.  Never underestimate the power of marketing…) It’s also not something that we can produce better than the other guys.  More differentiating than all else, I believe it’s our people. While our mission and core values help guide us daily, and processes and procedures help successfully govern our operations, our employees are our secret sauce.  Our staff has a good attitude and is extremely talented and fun to work with.  In light of being one of our core values, constantly raising the bar comes natural to our team.  We’re also naturally modest. We’ll give you our professional opinion (after all that’s what you contract us for), but we won’t be overbearing or forceful.  We listen and respect our clients, their opinions, facilities, and acquisitions.  Our people not only believe in themselves and our company, but also they believe and share our client’s purposes and missions, too.  They are passionate about natural history, cultural history, as well as all the in betweens and odds and ends that clients ask us to interpret.  They love creating stuff that is cool but also they enjoy building relationships with our clients.  Successful, long-lasting relationships happen because our people are respectful, professional, talented, caring, knowledgeable, funny, and consistently go above and beyond.  This allows us to make meaningful connections with our clients.  Our customer service and follow-up after the job is completed helps us to maintain those relationships.

So as I see it, if you don’t have the right people on board, you’ll just be as good as the other guys.