Last year, we hinted on the blog that we were up to something new and exciting at Taylor Studios—a partnership with four interpretive sites across the country, studying their visitors and how they engage with our exhibits. It has been an exciting first year, and the results are in!
Here are some of the most interesting findings:
- At all four sites, the highest percentage of visitors came with families. Far fewer came with friends or by themselves.
- All four sites attracted an impressive number of both first-time and repeat
- Over 90% of visitors at all four sites said they planned to visit again. Uplifting news for interpretive sites everywhere!
- Visitors spent the most time—an average of 45 minutes—exploring the exhibits at a mid-sized education center; they spent only 18 minutes at a relatively small nature center.
- Visitors engaged with hands-on interactives 54% of the time. They simply passed by interactive exhibits—without engaging with them—46% of the time.
- After viewing the exhibits, 70% of visitors said that they planned to read or learn more—on their own—about the topics that were highlighted.
- Of those who went through the exhibits, a remarkable 93% also visited—or planned to visit—other parts of the sites (g. outdoor trails, other exhibitions, etc.).
- But only 67% planned to take part in the sites’ future programs and events. However, this is still an impressive number!
Stay tuned for more in-depth analysis in the future—we hope to share our findings in magazines, journals, and with our many partners in the industry.
For us at Taylor Studios, nothing is more important than creating the most powerful, engaging, and educational experiences for our clients and their visitors. With our new visitor studies partnership program, we are better prepared than ever to continue producing award-winning exhibits!